Digi swings for streaming supremacy, content flood aims at movistar
Spain's streaming landscape is about to get a whole lot more crowded. DIGI, the Romanian-backed telecom operator, is launching a massive content blitz in April, signaling a serious challenge to Movistar Plus+'s long-held dominance. While DIGI has carved a niche with aggressively priced fiber and mobile plans, its OTT offering has consistently lagged behind—until now.
A barrage of new releases to draw viewers
The April lineup reads like a calculated assault on Movistar’s subscriber base. DIGI TV is promising a staggering 20 films, series, and an entirely new channel, a move mirroring Movistar’s own strategy of content saturation. Movistar Plus+ currently charges €9.99 for a package that includes football, series, and movies—a price DIGI is clearly prepared to match with a bolstered offering.
Starting April 2nd, audiences can catch Assassin’s Creed on AMC, followed by Bumblebee on Canal Hollywood, and Mil Maneras de Morder el Polvo on Comedy Central. The flow of new additions continues with Free Guy hitting Canal Hollywood on April 11th. For younger viewers, titles like El Gato con Botas: El Último Deseo and Shin Chan are also slated to appear.
The platform is also bolstering its catalog with a range of films, including Puñales por la Espalda (April 4th on AMC), Mechanic: Resurrection (April 6th on AMC), and Animales Fantásticos 1 & 2 (April 6th on Canal Hollywood). Adding to the mix are Hostiles, El Caso Miranda, Need for Speed, El Menú, Old Henry, and Drive My Car, each landing on various channels throughout the month.
Beyond film: series and a surprise disney channel return
But the content push doesn’t end with movies. DIGI TV is also bringing in a wave of new series, including The Walking Dead: Dead City on AMC, the thriller CIA on STAR, and Bay of Fires on Sundance TV. Returning favorites like Mismatch on COSMO, Patience (Season 2), Jane Eyre, and El Primer Matrimonio de Georgie y Mandy from Warner TV are also part of the spring refresh.
Perhaps the most surprising development is the return of the Disney Channel, initially rolling out on DIGI TV’s OTT platform before appearing on open broadcast channels. This move is a strategic grab for the coveted young audience demographic, bringing back shows like Phineas and Ferb, Miraculous: Las Aventuras de Ladybug, and Vampirina: Teenage Vampire. DreamWorks Animation also contributes with Kung Fu Panda: El Caballero Dragón, El Bebé Jefazo: Vuelta al Curro (Season 2), That Girl Lay, and Rocky y la Catástrofe Gatuna.
Documentary buffs aren’t left out either, with titles like Los Secretos de las Abejas (April 4th on NatGeo), La Tierra: bajo Sospecha (April 14th on Odisea), and Chernóbil: en el Corazón del Desastre (April 25th & 26th on NatGeo) adding depth to the offering. The question now isn’t whether DIGI can deliver on its promises—but whether Movistar Plus+ will be forced to respond, potentially triggering a price war and a boon for Spanish streaming consumers.