Verizon Ends Price Lock for Mobile Plans, Leaves Customers High and Dry
Verizon Communications has quietly eliminated its three-year price lock for mobile plans, a promise made by the company just over a year ago. The move, which went unnoticed until recently, has left many customers feeling betrayed and questioning the carrier's commitment to its subscribers.
Verizon Ends Price Lock for Mobile Plans, Leaves Customers High and Dry
In April 2025, before current CEO Dan Schulman took the helm, Verizon introduced the price lock across its mobile and home internet plans. The guarantee aimed to provide customers with "peace of mind" and "strong value commitment." However, the company swiftly revoked the mobile plan price lock when it launched its new Simplicity plan in June 2026.
Verizon's updated websites no longer mention the three-year price lock for myPlan offerings, and the commitment has been removed from the fine print. In contrast, T-Mobile continues to advertise a similar price lock for its home internet customers.
When reached for comment, Verizon representatives dodged questions about the change, with one live agent providing a generic response and the company's AI chatbot flatly stating that myPlan does not offer a 3-year price lock.
The move may be seen as a bad look for Verizon, which is currently undergoing a transformation under new leadership. The price lock was previously touted as "industry-leading," despite not matching T-Mobile's five-year guarantee. With the Simplicity plan and waived fees, Verizon appears to be shifting its focus towards attracting new customers rather than retaining existing ones.
While current customers with myPlan who signed up before the price lock's removal won't see changes, those who joined on or after June 16, 2026, are out of luck. The decision highlights the importance of carefully reviewing terms and conditions before committing to a carrier's services.
As Verizon navigates its new chapter under CEO Dan Schulman, this move may signal a departure from the company's previous commitments. Only time will tell if this change will have any long-term impact on customer loyalty and retention.